At our core, we believe that tropical paradise is a state of mind – that the sand, surf, sun and sandals can all be felt when you slip on a great Hawaiian silk shirt.
We started this adventure in 2000 and have since sold thousands of shirts. As a small American start-up, we never had the budget for fancy photoshoots, exotic locations, or hiring Harrison Ford to model for us. We love all those things, but we also know good shirts don’t need them. We’re all about a simple idea – offer top quality products from the biggest designers in the world, package it with great customer service and lightning fast shipment. It was service that we wanted, and we thought others would too.